Al Hamra strengthens Ras Al Khaimah’s hospitality sector with two hotel openings this year

20 April 2022
  • Al Hamra will bring the renowned German hospitality competencies of Deutsche Hospitality for the first time to Ras Al Khaimah through the Steigenberger Residences and MAXX by Deutsche Hospitality brands
  • Al Hamra is an integrated partner in building the destination strategy of the Emirate through its lifestyle, hospitality and leisure developments and investments

Al Hamra, the leading lifestyle developer and investment company in Ras Al Khaimah, is further strengthening the hospitality sector of Ras Al Khaimah through its partnership with renowned German hospitality management group, Deutsche Hospitality.

Al Hamra’s partnership brings the German hospitality brands to Ras Al Khaimah for the first time expanding the hospitality offering for tourists from across the world. Al Hamra will open Al Hamra Residences and Al Hamra Village Hotel under a white label agreement with both properties to be rebranded as Steigenberger Residences and MAXX by Deutsche Hospitality following an extensive renovation.

Benoy Kurien, Group CEO of Al Hamra, said: “Since inception, Al Hamra has focused on strengthening not just the property landscape of the Emirate but also contributed significantly to building a robust hospitality infrastructure that serves the requirements of guests from around the world. With tourism today a cornerstone of Ras Al Khaimah’s development strategy, we build iconic hospitality assets as well as partner with global players to bring world-class hospitality experiences to tourists from across the world while also attracting inward investments strengthening the economic ecosystem of the Emirate.”

He added: “We are happy to welcome Deutsche Hospitality to Ras Al Khaimah. Our partnerships with global hospitality firms is a strong testament to the attractiveness of Ras Al Khaimah as a business hub and its growing reputation as a leading tourism destination. We continue to see a consistent increase in the number of international tourist arrivals as well as staycation guests from across the UAE to our hospitality assets. The re-opening of these properties is at an ideal time as the Emirate experiences renewed tourism activity as COVID-19 related restrictions on the travel sector subside.”

Al Hamra Residences which is to be branded as Steigenberger Residences will feature 143 residences, including studio apartments to five-bedroom penthouses. With serene views of the green 18-hole championship Al Hamra Golf Course and the Arabian Gulf, the destination will offer visitors direct beach access. It will offer a number of food and beverage options and leisure facilities.

Al Hamra Village Hotel, to be named MAXX by Deutsche Hospitality, will have 219 rooms and suites spread across 52 villas in addition to several leisure facilities for families, restaurants and a European pub.

Both hotels are set in the award-winning Al Hamra Village, the only fully integrated residential and tourism destination in the UAE by Al Hamra. Al Hamra Village also is home to iconic hotels such as Waldorf Astoria Ras Al Khaimah, Ritz Carlton Al Hamra Beach and the upcoming Sofitel Al Hamra. Other attractions include the Al Hamra Golf Club, a DP World Tour host venue; Al Hamra Marina & Yacht Club; a co-working space, an international school, shopping mall and an array of multi-cuisine F&B outlets among others.

Ras Al Khaimah, one of the seven emirates that form the UAE, is today the fastest-growing tourism and investment destination in the country. Year-round sunshine also makes Ras Al Khaimah the perfect destination – whether it is tranquil living, a weekend stopover from Dubai or an extended holiday break.

With 7,000 years of history, Ras Al Khaimah has a large number of fascinating cultural sites, beautiful mosques, ancient forts and a historic village. The Emirate also offers a competitive business environment with more than 16,000 registered companies.

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