Swiss Ambassador visits RAKEZ to explore investment opportunities in the emirate

28 February 2021

A high-level Swiss delegation headed by HE Massimo Baggi, Ambassador of Switzerland to the United Arab Emirates and the Kingdom of Bahrain, has recently visited Ras Al Khaimah Economic Zone’s headquarters to explore how the economic zone helps global investors tap the Middle Eastern markets. HE was accompanied by Matteo Boffa, President of Swiss Business Council Abu Dhabi, along with leaders of Swiss-owned companies in Ras Al Khaimah. Sheikh Mohammed bin Humaid Al Qasimi, Managing Director of RAKEZ and Ramy Jallad, Group CEO of RAKEZ, warmly welcomed the delegates and walked them through the various business solutions launched by RAKEZ in the past 12 months as well as provided insights on the unique business advantages offered by Ras Al Khaimah.

“We are glad to welcome HE Baggi and the senior Swiss leaders here in the UAE. At RAKEZ, we are always eager to optimise our products and services to effectively support investors from all over the world. Our discussions with the delegates have provided us with insights that we can use to further innovate our offerings and offer more ease to our growing Swiss population in RAKEZ,” said Mr Jallad.

Commenting on RAKEZ’s strategy on providing ease to its clients, HE Baggi said: “I was particularly impressed by the holistic approach that RAKEZ offers to clients; a full range of competitive services under one roof is exactly what Swiss companies are looking forward to.”

Currently, RAKEZ is home to 230 Swiss companies and some of the prominent Swiss brands flourishing in the RAKEZ ecosystem are: Franke, a world leading provider of products and solutions for residential kitchens and bathrooms; Ginox, a manufacturer of stainless steel kitchen equipment; and ARC Middle East, a producer of glassware products.

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