December 10, 2025, Abu Dhabi, United Arab Emirates: Ras Al Khaimah Government Media Office (RAKGMO) successfully concluded its participation at the inaugural BRIDGE Summit, where its immersive and interactive pavilion shed light on the Emirate’s sustainable development and journey of economic growth, highlighting to visitors how Ras Al Khaimah has become one of the region’s most sought-after destinations for living, working, investing and visiting.

Organized by the UAE National Media Office (NMO) from December 8 to 10 at Abu Dhabi National Exhibition Centre (ADNEC), the Summit brought together more than 60,000 participants, over 400 international speakers and 300 exhibitors from more than 50 countries around the world.

RAKGMO welcomed event visitors to its dedicated pavilion, which was designed to blend elements of the Emirate’s cultural identity with its modern outlook. Visitors were given an opportunity to explore Ras Al Khaimah through interactive VR videos and have a glimpse into the Emirate’s future through big-screen digital renderings of several of the Emirate’s upcoming development projects. Through engaging discussions with hundreds of BRIDGE Summit attendees, RAKGMO successfully highlighted the Emirate’s pioneering role and growing presence in the regional and international media landscape.

Her Excellency Heba Fatani, RAKGMO Director General, said: “Guided by the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, we successfully showcased the Emirate’s sustainable development, journey of economic growth and natural beauty to the audience of assembled media and communication leaders at the inaugural BRIDGE Summit through our interactive and immersive Ras Al Khaimah pavilion.

“RAKGMO’s participation at the Summit also allowed us to explore a broad spectrum of potentially game-changing media advancements and to engage with national and international media organizations. These interactions offer the prospect of building new partnerships that support the Emirate’s strategy to adopt the latest media and tech solutions, in line with the vision of His Highness the Ruler of Ras Al Khaimah and his commitment to ensuring the media sector remains a primary tool for engaging with the community and reflecting the Emirate’s positive image.”

The RAKGMO Director General praised the level of organization at BRIDGE’s first edition, stating that it provided an excellent platform to showcase the best and most advanced practices shaping the future of media. “At every turn, BRIDGE Summit facilitated constructive discussions and strengthened cooperation between people and organizations,” she said. “With prominent media leaders, decision-makers and experts from around the world in attendance, our participation at the Summit supported our efforts at RAKGMO to build long-term strategic partnerships that keep pace with the rapid evolution of this vital sector.”

Through its dedicated pavilion at the event, RAKGMO offered visitors the chance to discover Ras Al Khaimah and explore its unique character and individuality through a series of visual displays that showcase its environment, strategic location and pristine nature, as well as the prominent advantages it offers in the fields of investment, business, tourism, living and economic opportunities.

Equipped with advanced technologies, the pavilion offered visitors an opportunity to discover the essence of Ras Al Khaimah and its exceptional quality of life. Visual displays shed light on the Emirate’s most prominent landmarks, from natural landscapes to cultural heritage sites, high-end hospitality destinations and modern lifestyle features, along with its unique advantages, including its stable and transparent governance, high growth trajectory and sustainable development agenda.

Throughout the Summit, RAKGMO provided live coverage, including reports, interviews and real-time updates across digital platforms, while RAK FM, the Emirate’s Arabic-language radio station, broadcast live from the event, interviewing key speakers, participants and media experts.

Through its participation at BRIDGE Summit, RAKGMO helped to strengthen the Emirate’s profile on the world stage, reinforce its ambition to be an international hub for strategic communication and creative excellence and highlight its achievements and role in shaping global dialogue on the evolving future of media.

The Summit is being billed as the ‘largest debut media event in the world’, bringing together leading global media organizations, creators, communicators and decision-makers to share insight and expertise, and chart a roadmap for navigating the innovations redefining economies and governance to shape the future of the media sector.

The BRIDGE Summit aimed to position the UAE as a global hub for the exchange of ideas, best practices and next-generation media solutions. It featured a diverse program covering seven content tracks, each representing a vital pillar of the content economy, namely Technology, Media, Picture (Film, video, etc.), Creator economy, Marketing, Music and Gaming. The event provided a high-profile platform for strategic engagement, designed to foster collaboration, advance dialogue and facilitate meaningful partnerships across the international media ecosystem.